Artist Management & Marketing for the Arts
Representing and marketing artists across classical and contemporary music.
Vision LLC represents and supports artists across classical and contemporary music through artist management, strategic marketing, and audience development.
Award-winning violinist Hannah White has performed as a soloist with major orchestras across North America and internationally. A recipient of the Isaac Stern Award at Carnegie Hall, Hannah is recognized for her artistry, technical excellence, and commitment to expanding representation in classical music.
Bethlehem Hadgu is a Juilliard-trained violist whose work bridges performance, education, and cultural impact. As a dynamic artist and advocate, she is committed to expanding access and representation within classical music while building meaningful connections with audiences and communities.
"We are so thankful for Melissa and all of the work she has done for us!"
"She's has helped me discover a passion for building my brand where before I used to be so frustrated and confused with the social media and branding. I now feel like a professional and very confident every time I post. I'm so glad I have Melissa as a constant encouragement and help."
Marketing for the arts. Artist management for classical and contemporary music.
Vision LLC is a boutique artist management and arts marketing agency founded by digital strategist and creative entrepreneur Melissa McKinney.
We help artists, venues, and arts organizations grow through representation, strategic marketing, and audience development.
Vision LLC provides artist management for classical and contemporary artists.
Our management approach combines career strategy, branding, partnerships, and marketing expertise to help artists grow with intention.
Described by New York Concert Review as "phenomenal," award-winning violinist Hannah White is an authentic voice in today's changing landscape of classical music. She has soloed with the Cleveland Orchestra, Dallas Symphony, Milwaukee Symphony, and performed at Carnegie Hall (three sold-out concerts). She has shared stages with Rihanna, Billie Eilish, John Legend, and H.E.R., and performed at the Oscars, BET Awards, and the ESPYs. Recipient of the Isaac Stern Award at Carnegie Hall and the Jack Kent Cooke Scholarship.
Bethlehem Hadgu is a performing violist, educator, and founder of Exalt Chamber Music. A proud graduate of The Juilliard School — earning both her Bachelor's (2022) and Master's (2024) degrees under the prestigious Kovner Fellowship — she has toured Europe and performed at The Kennedy Center, Alice Tully Hall, and Carnegie Hall. Featured on NPR's Tiny Desk Concert Series, she founded Exalt Chamber Music in 2024 to celebrate and revitalize the values of Western classical music.
Strategic marketing for artists, venues, and arts organizations.
Clear marketing plans that connect your art, audience, message, and goals.
Paid campaigns for awareness, ticket sales, audience growth, and brand visibility.
Photography, video, copywriting, and campaign storytelling built for the arts.
Messaging and identity refinement for artists, venues, and cultural brands.
Audience-building strategies that move people from awareness to attendance and support.
Simple reporting and strategic recommendations so you know what is working.
A focused look at artist management, arts marketing, content strategy, graphics, and video work.
A concise portfolio featuring artists, venues, arts organizations, digital campaigns, social graphics, and video storytelling.
Digital media, content strategy, campaign graphics, video content, and audience engagement.
Artist representation, positioning, and strategic support.
Violist, Juilliard graduate, artist representation, and brand development.
Marketing strategy and audience development.
Social media and brand strategy support.
Digital marketing and content support.
Selected examples of performance photography, social graphics, community campaigns, and short-form video content.
Live performance capture for venue storytelling and audience engagement.
Artist-centered concert photography for digital storytelling and social content.
Event lineup creative designed for social promotion and ticket awareness.
Advocacy-style social graphic created to inform and mobilize local audiences.