Boutique Artist Management · Arts Growth · Cultural Strategy
Bridging Tradition. Shaping the Future.
Vision LLC bridges the gap between tradition and tomorrow through artist management, marketing, and cultural strategy. We help artists, venues, and cultural institutions honor their legacy while building what's next.
Artist Management · Arts Marketing · Audience Development
Current Roster
Classical & Contemporary Artists
Vision LLC represents and supports artists across classical and contemporary music through artist management, strategic marketing, and audience development.
Violinist
Hannah White
Isaac Stern Award Recipient · Carnegie Hall Soloist
Award-winning violinist Hannah White has performed as a soloist with major orchestras across North America and internationally. A recipient of the Isaac Stern Award at Carnegie Hall, Hannah is recognized for her artistry, technical excellence, and commitment to expanding representation in classical music.
Isaac Stern Award RecipientCarnegie Hall SoloistInternational Artist
Bethlehem Hadgu is a violist and graduate of The Juilliard School whose work bridges performance, education, and cultural impact. As a dynamic artist and advocate, she is committed to expanding access and representation within classical music while building meaningful connections with audiences and communities.
Meta 101 for the Arts: marketing training built for organizations without a marketing team.
A practical course on content, graphics, and paid advertising — made for nonprofits, independent venues, and arts organizations working with lean budgets.
The future of the arts isn't built by choosing between tradition and innovation. It's built by bringing them together.
Vision LLC exists to help artists, venues, and cultural institutions honor where they've been while creating what's next through thoughtful management, intentional marketing, and cultural strategy.
01
Artist Management
Career strategy, representation, partnerships, and artist development.
02
Arts Marketing
300+ shows marketed and advertised a year — campaign strategy, digital media, and content built for the arts.
03
Audience Development
Strategies that help artists, venues, and organizations build loyal communities.
04
Arts Education
Meta for the Arts™ 101 and practical training for artists and arts teams.
★★★★★
Katie Frank
Managing Partner · ZingTrain
"We are so thankful for Melissa and all of the work she has done for us!"
★★★★★
Shakira Robinson L.E
Medical Esthetician
"She's has helped me discover a passion for building my brand where before I used to be so frustrated and confused with the social media and branding. I now feel like a professional and very confident every time I post. I'm so glad I have Melissa as a constant encouragement and help."
MM
Founder
Built by someone who's done the work.
From managing artists and leading digital campaigns to marketing more than 300 live performances each year, Vision LLC was built from real experience inside the arts, not outside of it. Melissa McKinney also serves as Global Communications Vice Chair for Women in Music.
Bigger than a marketing agency. Sharper than a management roster.
Marketing for the arts. Artist management for classical and contemporary music.
Vision LLC is a boutique artist management and arts marketing agency founded by digital strategist and creative entrepreneur Melissa McKinney.
Melissa has marketed and advertised hundreds of shows — and just as often, she's been the one on the phone walking an artist's team through their first Meta ad approval, step by step, because nobody else showed them how. That hands-on, diverse-industry background is what she brings into classical music: a creative eye that's new to the genre, here to bridge the gap between classical and contemporary.
Our Foundation
Big Faith
We believe in trusting the vision, taking bold steps forward, and creating opportunities where others may not yet see them.
A Fresh Eye
Coming into classical music without the assumptions of someone who's only ever worked inside it — that's an advantage, not a gap to apologize for.
Great Content
Powerful storytelling connects people. Through thoughtful content and strategic marketing, we help brands and artists build authentic relationships with their audiences.
300+
Shows Marketed a Year
9+
Years in Business
Multi
Industry Experience
2
Artists on Roster
vision-llc.com/artist-management
Artists on Roster
Representation for artists building beyond the stage.
Vision LLC provides artist management for classical and contemporary artists.
Our management approach combines career strategy, branding, partnerships, and marketing expertise to help artists grow with intention.
HW
Violin · Classical · Contemporary
Hannah White
Described by New York Concert Review as "phenomenal," award-winning violinist Hannah White is an authentic voice in today's changing landscape of classical music. She has soloed with the Cleveland Orchestra, Dallas Symphony, Milwaukee Symphony, and performed at Carnegie Hall (three sold-out concerts). She has shared stages with Rihanna, Billie Eilish, John Legend, and H.E.R., and performed at the Oscars, BET Awards, and the ESPYs. Recipient of the Isaac Stern Award at Carnegie Hall and the Jack Kent Cooke Scholarship.
Bethlehem Hadgu is a performing violist, educator, and founder of Exalt Chamber Music. A proud graduate of The Juilliard School — earning both her Bachelor's (2022) and Master's (2024) degrees under the prestigious Kovner Fellowship — she has toured Europe and performed at The Kennedy Center, Alice Tully Hall, and Carnegie Hall. Featured on NPR's Tiny Desk Concert Series, she founded Exalt Chamber Music in 2024 to celebrate and revitalize the values of Western classical music.
JuilliardCarnegie HallNPR Tiny DeskKennedy CenterPerlman Program
Marketing that understands artists, audiences, and impact.
Strategic storytelling. Data-driven campaigns. Lasting community impact.
Every campaign is built with intention. We develop the strategy, manage high-performing Meta advertising campaigns, optimize results through data-driven insights, and create marketing that turns awareness into attendance, engagement, and long-term audience growth.
Arts Marketing Strategy
Clear marketing plans that connect your art, audience, message, and goals.
Meta & Digital Advertising
Paid campaigns for awareness, ticket sales, audience growth, and brand visibility.
Content & Storytelling
Photography, video, copywriting, and campaign storytelling built for the arts.
Artist & Brand Positioning
Messaging and identity refinement for artists, venues, and cultural brands.
Audience Growth
Audience-building strategies that move people from awareness to attendance and support.
Strategy & Analytics
Simple reporting and strategic recommendations so you know what is working.
Coming Soon
Meta 101 for the Arts
A practical marketing course built for arts organizations, nonprofits, and independent venues who don't have the budget for a full marketing team. Vision LLC has been developing this program to make professional-level marketing accessible — no agency required. Learn how to build a content calendar, design graphics that actually convert, and run paid ads that don't waste your budget.
01
Content Basics
What to post, how often, and how to plan it without burning out.
02
Graphics That Convert
Simple design principles for show promos, event graphics, and social content.
03
Paid Advertising Basics
How to run a Meta ad campaign on a small budget and actually see results.
04
Audience Growth
Turning followers into ticket buyers, donors, and repeat audiences.
Want to be the first to know when Meta 101 for the Arts launches? Reach out and we'll add you to the list.
Ready to grow?
Let's build your vision together
vision-llc.com/portfolio
Portfolio
Campaigns, content, and cultural moments.
A focused look at clients, artists, and arts organizations supported by Vision LLC.
Selected Work
Clients we've worked with
One clean portfolio section featuring artist management, venue marketing, content strategy, and brand development work.
Music Venue
The Ark
Digital media, content strategy, and audience engagement.
Arts MarketingContent
Artist Management
Hannah White
Artist representation, positioning, and strategic support.
ClassicalManagement
Artist Management
Bethlehem Hadgu
Artist representation and brand development.
ClassicalManagement
Music Venue
Blue Llama Jazz Club
Marketing strategy and audience development.
VenueMarketing
Brand Strategy
ZingTrain
Social media and brand strategy support.
StrategyContent
Digital Marketing
Spirit Ford
Digital marketing and content support.
ContentDigital
Graphics & Video
Campaign creative & visual storytelling
Selected examples of performance photography, social graphics, community campaigns, and short-form video content.
Performance Photography
River Raisin Ragtime Revue
Live performance capture for venue storytelling and audience engagement.
PhotographyLive Music
Performance Photography
Katie Pruitt
Artist-centered concert photography for digital storytelling and social content.
PhotographyArtist Content
Social Graphics
The Ark: August Shows
Event lineup creative designed for social promotion and ticket awareness.
DesignShow Promo
Community Campaign
The Ark: Request for Action
Advocacy-style social graphic created to inform and mobilize local audiences.
